An award-winning communications leader, Jasmine Desai leads HS Connect where she is responsible for driving excellence in client service, strategic planning, and overseeing the execution of earned media and influencer marketing campaigns for the agency’s roster of clients including Samsonite, Kilian Paris, and Wilson, to name a few.

With over 17 years of experience at global agencies including Golin, Exposure America, and EFG: Entertainment Fusion Group, Desai provided earned, influencer, events counsel and management for an impressive client roster including Cotton Incorporated, 1800 Tequila (Proximo Spirits), Heineken, New Balance, PF Flyers, TYKU Sake, UNIQLO, and PepsiCo, for which she developed the first-ever earned media strategy to launch PepsiCo Global Foods Group across ten international markets.

Desai is skilled in leading a robust IAT where she’s developed culture-driving 360-integrated initiatives across arts, fashion, music and sport. She has collaborated with some of the world’s most notable designer brands and talent partners including Alexander Wang, Future, Jeremy Scott, Jil Sander, Katy Perry, KAWS, Marni & Pusha T; as well as several NYC-based hospitality venues. Her results-driven approach has maintained relevance, driven positive conversation and secured impactful coverage for clients throughout her career.

Jasmine holds a Bachelor of Arts in Journalism and Art History from Rutgers University and is a member of Sigma Delta Tau.