Behind every successful marketing organization there is a solid foundation. As the Head of Finance, Herb Gonzalez ensures that every agreement is iron clad, every program is fiscally sound, and every venture soars while staying grounded in financial stability. Since joining H&S Communications in 2006, Gonzalez has been a financial architect who speaks marketing language. He doesn’t just crunch numbers, he crafts strategies that align the company's audacious goals and boldest ambitions with financial realities.

With over 25 years of experience, Gonzalez has built financial infrastructures, designed efficient reporting systems, and enhanced staff performance. He oversees a multi-million-dollar business, optimizes budgets to stretch creative potential, and designs financial frameworks to ensure even the most eccentric ideas are achievable. Gonzalez believes that numbers tell a story - empowering creative teams, demystifying financial concepts, and fostering creative solutions that improve the organization’s financial processes.

Born and raised in the East New York section of Brooklyn, New York, Gonzalez has learned to balance corporate rigor with real-world knowledge, bringing an unmatched perspective to H&S’ secret sauce: access and instinct. Whether it’s managing family home renovations or restoring classic cars, to being an active member in his town council, these personal experiences have given him an intuitive grasp of what drives people and bridges the gap between creative and analytical.